Pantherella
The World's Finest Socks
Background
Room 12 /Pantherella
Creating PR photography for a heritage sock manufacturer that supply perhaps the best socks in the world takes more than a little planning.
Pantherella, whose wares are sold in Harrods, Harvey Nichols and other prestigious retailers (sometimes for up to £60 a pair!), required a very “British” feel to shots for their AW15 range, but with a playful tongue-in-cheek element in places.
With this in mind, we took all of the camera and lighting gear down to Pantherella’s Leicester factory, setting up a studio and utilising a range of props to add character to the shots.
Results
Room 12 /Pantherella
The final images were used as part of Pantherella’s B2B sales brochures both in the UK and internationally, as well as by London-based agency PUSH PR as part of the AW15 marketing campaign
Project
Details
Room 12 /Pantherella
- Client: Pantherella
- Project timeline: AW14
- Project type: PR Photography, Lookbook Photography
- Gear: Canon 5D Mk3, 24-105mm f4.0, 50mm f1.4, Bowens Gemini Flash Lighting
- Location: Bradgate Park, Kirby Muxloe, Leicester
- Team: Simon Congdon and Alasdair Purkis
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Room 12 Studios, Level 3, Chapel Quarter, Maid Marian Way, Nottingham, NG1 6HQ